Powering Ethnic Fashion Through Data-Driven Marketing
Megh Studio is an ethnic fashion label offering intricately hand-painted sarees, lehengas, and suit sets globally. As a growing D2C brand with a rich visual product line, they sought to strengthen their digital presence and drive measurable growth across search, shopping, and social.
Despite strong product appeal, Megh Studio lacked structured SEO, data tracking, ad strategy, and performance reporting. They were receiving traffic, but much of it wasn’t converting or traceable. Their product pages were not SEO-optimized, tracking infrastructure was minimal, and paid ads were sporadic with limited ROI insights. As an online-first fashion brand, Megh Studio needed a comprehensive digital marketing overhaul.
Their key goals were:
To address these requirements, DMC delivered a phased strategy built on six essential pillars: SEO, Analytics, Google Shopping Setup, Paid Campaigns, YouTube Marketing, and Performance Reporting.
Here’s how each service area contributed:
The foundation of Megh Studio’s long-term discoverability began with strategic SEO efforts focused on e-commerce growth.
Created and submitted a clean Sitemap to improve crawlability
Implemented keyword strategies and meta tags for each product category
Conducted an in-depth SEO audit to identify and resolve gaps
Optimized on-page SEO for product pages including titles, descriptions, and meta tags
Integrated dynamic product Schema to improve Google Shopping results and organic reach
Edited and optimized product descriptions for better engagement and search performance
Added OG tags for improved social media sharing and link previews
Deployed an XML product feed and advanced schema markup for enhanced visibility
The key focus areas were:
Outcome: The SEO efforts directly contributed to a measurable increase in organic traffic. Category pages emerged as top performers, accounting for 13%–33% of overall views. In particular, the Sarees category alone garnered 48,543 views in March, making it the highest-performing segment.
To measure what matters, robust tracking infrastructure was set up:
Google Analytics (GA) was configured with e-commerce tracking enabled
Google Search Console (GSC) was integrated for better indexing and performance tracking
Monthly dashboards covering sessions, bounce rates, engagement time, conversions, and device/user behavior
Key Insight: Website saw 44.8K sessions, 628 Add-to-Carts, and a bounce rate drop of 8%, indicating stronger user retention
To extend product reach beyond the website, we handled complete merchant integration:
Set up and verified a Google Merchant Center account
Implemented product feed integration, ensuring accurate data and eligibility for Shopping Ads
Complied with Google’s listing policies to maintain ad approval status
Implemented schema and XML feeds to keep listings up-to-date and optimized
A strong PPC strategy was implemented to drive sales, discovery, and remarketing across both search and social channels:
Ran dynamic ad campaigns across Google Search, Display, and Shopping Ads, as well as Meta
Developed carousel and catalogue ads to showcase the variety and aesthetics of products
Deployed video ads that repurposed reels and product footage for broader appeal
Targeted users at various touchpoints across their customer journey for higher conversion potential. The audience strategy included: Geo-targeting, retargeting, and lookalike audiences
Megh Studio already had a YouTube channel in place. We focused on reviving and activating the platform by:
Pushing their existing reels, campaign videos, and product showcases
Repurposing content into Shorts and visual formats optimized for YouTube
Result: The refreshed content stream helped reinforce brand recall and improve creative inventory for ads, while tapping into YouTube’s high-engagement ecosystem.
remarkably on estimating.
Here’s a snapshot of the impact DMC Digital delivered across Megh Studio’s digital landscape:
Metric | Value |
---|---|
Monthly Sessions | 44,800 |
New Users | 98% |
Add-to-Cart Events | 628 |
Bounce Rate | Dropped by 8% |
Avg. Engagement Time | 39 seconds |
Top Traffic Source | Instagram Referral (25,932 sessions) |
Most Viewed Categories | Sarees (48.5K views), Lehengas (32.4K views) |
Top Product Pages | Zoya Anarkali Set, Hibiscus Chiffon Saree |
Top Cities (by engagement) | Bengaluru, Hyderabad, Mumbai, Delhi, Pune, Chennai |
With a tailored digital approach spanning organic optimization, precise tracking, smart advertising, and strategic content reuse, Megh Studio’s online presence was elevated across every touchpoint. The collaborative work not only boosted product discoverability and campaign efficiency but also laid down a robust foundation for scalable e-commerce growth.
This engagement is a strong example of how performance marketing, analytics, and brand storytelling can come together to drive tangible e-commerce success — especially in a culturally rich and competitive category like ethnic fashion.