Leaky's Plumbing, Heating and A/C

riving Sustainable Customer Acquisition with SEO, Paid Media & AI Advertising

Leaky’s x DMC Digital

  • Services Provided

        SEO Local SEO Content Marketing  Paid Advertising  Web Analytics & Tracking

  • Project Details

    Leaky’s set out to establish its presence across two of Texas’ most competitive home service markets—San Antonio and Lubbock. DMC Digital developed a multi-channel growth strategy combining SEO, educational content, Meta advertising, local search optimization, and early adoption of AI advertising to build a sustainable customer acquisition engine.

01 The Challenge

Entering two competitive home service markets simultaneously meant competing against businesses with years of search authority, customer reviews, and established brand recognition. At the same time, the business needed to educate homeowners researching repairs and replacements while managing one of the most competitive paid advertising industries. As a result:

  • Building visibility in San Antonio and Lubbock from scratch.
  • Competing against brands with years of local SEO authority.
  • High CPCs across HVAC and plumbing keywords.
  • Converting homeowners researching services before they were ready to call

 02 The Solution

1. Local SEO Expansion
Created dedicated location and service pages for San Antonio and Lubbock while optimizing Google Business Profiles and improving local search visibility.

2. Educational Content Strategy

Published pricing guides, repair explainers, buying guides, and cost comparison content targeting homeowners throughout their decision-making journey.

3. Interactive Cost Calculators
Developed instant estimate calculators for AC replacement, Water Heaters, Water Softeners, Vent Cleaning, and Whole-Home Repipe services to improve engagement and lead generation.

4. Multi-Channel Acquisition
Executed coordinated campaigns across Google Search, Meta, and ChatGPT Ads to generate awareness, capture demand, and test emerging AI search opportunities.

03 The Results

Within six months, Leaky’s established a scalable digital acquisition engine across organic search, paid media, and AI-driven advertising:

  • 15,925 website sessions
  • 12,781 users acquired
  • 350 key conversion events
  • 5,041 organic sessions
  • 203 organic conversions
  • 572K Google Search impressions
  • Rankings across 1,000+ search queries
  • 167K homeowners reached through Meta campaigns

 

04 Key Insights

Sustainable growth doesn’t come from relying on a single marketing channel. By combining Local SEO, educational content, interactive tools, paid media, and AI-powered advertising, Leaky’s built a scalable customer acquisition engine capable of generating long-term growth across highly competitive local markets.