Klassroom

Organic Traffic Recovery for an EduTech Platform with Angular SEO Fix

Klassroom x DMC Digital

  • Services Provided

  • Project Details

    Klassroom, an emerging edutech platform built its website using Angular and Node JS, prioritizing rich user interactions and fast frontend performance. However, this modern approach came at a significant cost to visibility – the entire site was de-indexed by Google.

01 The Challenge

Because Angular renders content dynamically in the browser, Googlebot couldn’t crawl or index any meaningful content. None of the core pages like course listings, city-wise coaching center pages, or blog content were visible to search engines. As a result:

  • Organic search traffic dropped to zero
  • Keyword rankings completely disappeared
  • Lead generation via organic channels was paused completely

02 The Solution

We implemented a comprehensive SEO recovery strategy focused on overcoming the limitations of client-side rendering:

1. Pre-rendering Setup
Integrated a server-side pre-rendering solution to deliver cached HTML snapshots to crawlers like Googlebot.
Ensured that metadata and content for each page were included in the pre-rendered version.

2. Dynamic SEO Implementation
Added dynamic meta tags (title, description, canonical tags, OG tags) based on location and demographics parameters such as city, course, and coaching center.
Structured content semantically with schema.org markup for enhanced indexing.

3. Full Crawlability & Indexing Optimization
Reconfiguration of Google Search Console.
Fixed content discoverability issues and improved internal linking to help Google discover deeper pages.
Monitored index status and crawl stats to validate progress.

03 The Results

Within just a few weeks of implementation, the website saw dramatic improvements:

  • Search traffic surged, recovering from zero to consistent daily organic visits.
  • Top 5 rankings for most of the permutations of long-tail and location-based keywords like:
    • “Coaching center in [Locality]”
    • “[Course] coaching near me”
    • “[Grade] coaching near me
  • Boost in inquiries and registrations from organic channels without any paid ads.
  • Increased crawl rate and index coverage as seen in Google Search Console.

04 Key Insights

Client-side frameworks like Angular offer a great UX but without SEO strategy, they can be invisible to search engines. With smart pre-rendering, dynamic SEO, and structured content, it’s possible to achieve good organic reach alongside fast user experience.