Organic Traffic Recovery for an EduTech Platform with Angular SEO Fix
Klassroom, an emerging edutech platform built its website using Angular and Node JS, prioritizing rich user interactions and fast frontend performance. However, this modern approach came at a significant cost to visibility – the entire site was de-indexed by Google.
Because Angular renders content dynamically in the browser, Googlebot couldn’t crawl or index any meaningful content. None of the core pages like course listings, city-wise coaching center pages, or blog content were visible to search engines. As a result:
We implemented a comprehensive SEO recovery strategy focused on overcoming the limitations of client-side rendering:
1. Pre-rendering Setup
Integrated a server-side pre-rendering solution to deliver cached HTML snapshots to crawlers like Googlebot.
Ensured that metadata and content for each page were included in the pre-rendered version.
2. Dynamic SEO Implementation
Added dynamic meta tags (title, description, canonical tags, OG tags) based on location and demographics parameters such as city, course, and coaching center.
Structured content semantically with schema.org markup for enhanced indexing.
3. Full Crawlability & Indexing Optimization
Reconfiguration of Google Search Console.
Fixed content discoverability issues and improved internal linking to help Google discover deeper pages.
Monitored index status and crawl stats to validate progress.
Within just a few weeks of implementation, the website saw dramatic improvements:
Client-side frameworks like Angular offer a great UX but without SEO strategy, they can be invisible to search engines. With smart pre-rendering, dynamic SEO, and structured content, it’s possible to achieve good organic reach alongside fast user experience.